When Brands Collide: The MILO × adidas T-Shirt Drop— and How Your Brand Could Be Next with Provision Print

Recently, MILO teamed up with adidas to drop a limited-edition T-shirt and pin collection celebrating two big milestones: MILO’s 75th birthday in Singapore and the nation’s 60th anniversary.

The campaign featured the “WE CAN ONE” tee—a colloquial nod to Singaporeans’ resilient spirit (“we have done it before, and we’ll do it again”)—available in black and white designs. To redeem one, fans had to spend a minimum amount on MILO products in-store or online, adding a level of engagement beyond just buying merch.

But that wasn’t all, adidas also unveiled the “Fuelling Goodness” capsule: three “Starter Pack” tees—Running, Lepak, and Stay Home—plus quirky pins and charms that celebrated everyday Singaporean life.

Why This Collab Works: Lessons in Localised Merch Magic

Cultural resonance: The designs tapped into iconic Singaporean moments and Singlish, striking a chord across generations.

Engagement mechanics: Requiring purchases of MILO products to redeem merch created a quick, infectious buzz—and traceless demand—without direct sales.

Limited-time allure: By running the merch release during a precise window and rewarding early shoppers with goodies like totes or charm sets, they turned every drop into an event.

So Your Brand Wants to Collab Like That — How Provision Print Makes It Easy

At Provision Print, we understand the magic behind limited-edition drops. We offer a rich array of print techniques, including:

Silkscreen – Ideal for bold, single-colour designs and large runs

DTF (Direct-to-Film) and Digital Heat Transfer – Great for intricate, multi-colour designs on smaller batches.

Embroidery – For premium texture, durability

Final Thoughts: Make Your Own Limited-Edition Drop with Provision Print

Whether you're celebrating a milestone or launching a lifestyle collab, Provision Print is your one-stop partner—from creative execution to local fulfilment. With diverse print methods, streamlined service, and fast, reliable delivery, we make the merch magic happen.

Want some mockups or quotes to envision the drop? Just reach out to our sales team—and let’s get your brand trending. Contact Provision Print now